Apple Marketing Lead Greg Joswiak Talks ARKit in New Interview

Apple marketing chief says reaction to ARKit is ‘unbelievable’ & talks machine learning in new interview.

Apple Got An Exclusive Preview of Fisker’s New All-electric Car Prototype

Apple just got an exclusive preview of Fisker’s new all-electric car prototype.

These 8 Vintage Apple Products Are Now Worth a Lot of Money

Since the company was founded in 1976, Apple (AAPL) has made a fair amount of memorable eproducts, most of which are no longer in circulation.

Apple Wows us with Photos of Its First Ever Taiwanese Store

Ahead of its opening this Saturday, Apple has shared some photos of its first Apple retail store in Taiwan.

First Class Graduates From Apple's Naples, Italy Developer Academy

​The first class from Apple's Naples, Italy Developer Academy on the grounds of the University of Naples Federico II has graduated, and Vice President Lisa Jackson was there to commemorate the occasion.

Boomerang Network Brings Classic Cartoons to Apple TV

The Boomerang network has updated its streaming app to add support for Apple TV.

Apple Posts 'Detour', A Short Film Shot on iPhone [Video]

Apple has posted a short film entitled 'Detour' by French director Michel Gondry. The film was shot entirely on the iPhone.

Apple Email Encourages Trade-in Upgrades to iPhone 7 Ahead of 'iPhone 8'

A new email marketing campaign from Apple is nudging owners of other smartphones —and older iPhones —to trade them in towards an iPhone 7, just months from when the "iPhone 7s," "7s Plus" and "8" are likely to be announced.

10 Years Ago, the Original iPhone Officially Launched

Exactly 10 years ago today, on June 29, 2007, the original iPhone went on sale, six months after Steve Jobs stood onstage at Macworld Expo 2007 in San Francisco and told the world Apple was reinventing the phone, revolutionizing an entire industry like it had done with the Macintosh in 1984 and the iPod in 2001.

The 10th Anniversary iPhone: How Apple’s iPhone changed the world?

How Apple’s iPhone changed the world?

Tony Fadell Talks Apple's Pre-iPhone Days of Failed Motorola Rokr and Touchscreen MacBook Prototype

Addressing the "many different origin stories for the iPhone," Fadell pointed out that such stories were the result of Apple's multiple running projects and prototypes that it had for the iPhone.

China’s Black Market can Build An iPhone from Scratch

You don’t have to visit a Foxconn factory to see an iPhone built from scratch.

iPhone 8 May Ship With Faster 10W USB-C Charger

Curtis believes the USB-C Power Delivery chips built into the iPhone and 10W power adapter will be supplied by Cypress Semiconductor.

Apple Reminds Developers About 64-Bit Requirement for iOS and Mac Apps

Apple today updated its developer news site to remind developers about 64-bit requirements for both Mac and iOS apps.

'Bang! The Bert Berns Story' Coming Exclusively to Apple Music This Fall

A documentary about "Twist and Shout" songwriter and producer Bert Berns is set to come to Apple Music this fall.

Super Mario Bros Playable On The Touch Bar

Despite the smallness of the Touch Bar, Internet users had fun diverting its first use to install video games.

Hidden sound in iOS 11 hints at new charging for iPhone 8

Buried in iOS 11, there seems to be a new sound file that could potentially be implemented when the rumored "iPhone 8" is released with inductive wireless charging capabilities. Highlighted on YouTube...

Apple’s iCloud Backup Feature Has Been Down For Some Users Since Yesterday

​Apple this evening has updated its System Status webpage to reflect that a small number of people are unable to use iCloud Backup.

Apple (AAPL) Services Growth May Slow

Services revenues are a relatively concentrated profit center and says it is likely there will be a meaningful deceleration going forward.

Apple Releases Fifth iOS 10.3.3 + macOS 10.12.6 Betas

​Apple has released the fifth iOS 10.3.3 beta for iPhone, iPad, and iPod touch. Apple has also released the fifth macOS 10.12.6 beta.

Apple Shares 'Portrait of Canada' as Latest Ad in 'Shot on iPhone' Campaign

Apple​ today shared a new video called "A Portrait of Canada" on its YouTube channel for Canada.

AMD Vega GPU Destined for iMac Pro Shows Significant Speed

​Hands on testing performed by a PC enthusiast site shows Vega 64 GPUs like those found in a build-to-order configuration

Apple is Hiring a Siri Event Maven to Make it Smarter about Cultural Events

Apple is looking to make its Siri assistant a little smarter when it comes to significant, upcoming events.

US Federal Trade Commission Gets Go-ahead For Antitrust Suit Against Qualcomm

​A U.S. Federal Trade Commission lawsuit leveled against Qualcomm before the start of a separate case by Apple can continue in spite of overtures for a dismissal from the chipmaker, a California court ruled this week.