Apple CEO Tim Cook on Thursday announced the company is donating $1 million toward earthquake recovery efforts in Mexico, the latest gift in a string of contributions benefitting those stricken by natural disasters.

A Topos México brigade conducting rescue operations after the devastating 7.2 magnitude earthquake. | Source: Topos México via Twitter

Cook took to Twitter to publicize Apple's donation, saying, "Mientras hay vida, hay esperanza. Mexico's resilience is its strength. Apple is contributing $1M to recovery efforts. #FuerzaMexico."

Roughly translated, the first sentence of Cook's missive reads, "While there is life, there is hope." The tweet was appended by an emoji of a Mexican flag.

It is unclear where Apple's contribution is going, but the company often contributes to international Red Cross initiatives. In Mexico, the Mexican Red Cross is an active participant in ongoing relief efforts. Apple has in the past facilitated public gifts 

Source: appleinsider