Apple's iPhone Event Tagline is Different in Every Country

Apple today announced it will hold its annual iPhone-centric event on Wednesday, September 9 at 10 a.m. Pacific Time. In the U.S. and several other countries, Apple used "Surprise and Shine" as its tagline for the event, but in other countries, the tagline isn't a literal translation.

M6 Mac mini: Three things Apple didn’t highlight in the announcement

A new Mac mini with M6 and M5 Pro was unveiled this week, but we’ve since learned three things about the product that weren’t highlighted by Apple.

New Apple TV 4K is coming: Four features launching soon

A new Apple TV 4K is long overdue, and was originally expected to launch last fall.

Apple Event: Six New Products to Expect on September 9

Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.

Leaker Says iPhone Ultra Will Come in These Colors, with One Surprise [Updated]

Leaker Evan Blass has just posted what he claims are the three colors coming to iPhone Ultra, and they include a surprising red option.

Leaked Images Give First Look at Apple's AI Servers

Images claiming to show the inside of an Apple-made AI server, believed to power Private Cloud Compute, surfaced online this week, offering a first look at how the hardware is laid out.

Apple announces iPhone 18 Pro and foldable iPhone Ultra event: ‘Surprise and shine’

Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone.

iPhone 17 Remains World's Best Selling Smartphone

The iPhone 17 retained its position as the world's best selling smartphone in the second quarter of 2026, according to Counterpoint Research, with the iPhone 17 Pro Max and ‌iPhone 17 Pro‌ holding the next two spots on the firm's quarterly ranking.

New Mac Mini and Mac Studio: 13 Things You Might Have Missed

Apple today announced new M6 and M5 Pro Mac mini models and M5 Max and M5 Ultra Mac Studio models. We've covered all of the announcements in-depth, but wanted to highlight some interesting tidbits about the new machines.

Apple Unveils New Mac Studio With M5 Max and M5 Ultra Chips

Apple today announced new Mac Studio models with the M5 Max and M5 Ultra chips, the latter of which is the company's most powerful chip ever.

Apple Maps Ads Are Here, and There's No Way to Turn Them Off

Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places.

Apple Quietly Refreshes Magic Keyboards

Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling.

Report: New Mac Mini Could Launch Before Apple’s September Event

Bloomberg reports that Apple could release a new Mac mini “as soon as the coming days, potentially” ahead of next month’s expected iPhone 18 Pro and iPhone Ultra event. Here are the details.

Apple Won't Change Hide My Email Domain After Backlash

Apple today said it is reversing its decision and will not change the email domain used for the iCloud+ Hide My Email feature.

Home Hub Code Hints at Face-Based Profile Switching

Apple's upcoming home hub will support multiple profiles and will include "ambient sensing" for identity verification, according to code we found in the macOS Tahoe 26.7 update.

Siri AI Will Have a Waitlist When iOS 27 Launches

iOS 27, iPadOS 27, and macOS Golden Gate include Siri AI, Apple's much more capable version of ‌Siri‌. When the new updates launch, it appears Apple will use a waitlist and limit initial access.

Gurman: iPhone Ultra Wows Early Testers, Except for Its Camera

Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman.

M6 iMac Coming This Year in New Colors

Apple is readying new iMac models with an upgraded chip and new color options, according to Bloomberg's Mark Gurman.

Report: Apple Launching Updated iMac with M6 Chip and New Colors Later This Year

After a two year hiatus, Apple is working on a new iMac with the M6 chipset and updated color options, per Bloomberg’s Mark Gurman. It should release “before the end of the year.”

Apple Retail Stores Preparing for New Home Product Launches

Bloomberg's Mark Gurman reports that Apple is reorganizing parts of its brick-and-mortar stores this fall to make room for new home products.

Apple Will Launch 10+ New Products Soon, with September Event Coming

Apple’s September event is almost here, with the date likely being announced next week. Here are 10+ new Apple products launching soon, most of which are expected to be unveiled in September.

watchOS 27 adds three new Apple Watch features I’ve been loving

watchOS 27 is coming soon as the next major Apple Watch software update. I’ve been using watchOS 27 in beta this summer, and there are three new features I’ve been especially loving.

Apple's New Beats 360 Headphones Keep Leaking

Apple's upcoming Beats 360 headphones appeared in Brazil's ANATEL regulatory database today, according to a new filing spotted by MacRumors.

5 Apple Products to Get OLED Displays

Apple plans to upgrade several iPads and Macs with OLED displays over the next three years, according to a new DigiTimes report.