Apple Event Announced for September 9: 'Awe Dropping'

Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend.

Apple's 'Liquid Silicone' iPhone 17 Case Colors Allegedly Revealed

Apple is designing new "Liquid Silicone" cases for the iPhone 17 Pro and iPhone 17 Pro Max, with images of the alleged case colors shared by leaker "Majin Bu."

Why Apple Isn't Making New AirPods Max Anytime Soon

AirPods Max fans hoping for a second-generation version of Apple's over-ear headphones shouldn't hold their breath, according to Bloomberg's Mark Gurman.

Foldable iPhone Rumored to Feature Four Cameras, Touch ID, and More

Apple's first foldable iPhone will be equipped with four cameras, and Touch ID instead of Face ID, according to Bloomberg's Mark Gurman.

iPhone 17 Pro Coming Soon With These 12 New Features

Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices.

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring.

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman.

HBO Launches New Harry Potter Immersive Environment on Apple Vision Pro

HBO Max has been a strong supporter of Apple Vision Pro from the start, offering a robust native app for visionOS with a Game of Thrones immersive environment.

Apple Announces New Store in India — Download the Special Wallpaper

Apple today announced it will be opening a new retail store at the Phoenix Mall of Asia in Bengaluru, India, on Tuesday, September 2.

New Apple TV 4K Release Date: Here’s When to Expect the Next Model

Apple last updated its Apple TV 4K set-top box in late 2022. So when is the next model coming? The wait won’t be long. Here’s when to expect the new Apple TV 4K to launch.

Apple TV+ Price Increase Announced

Apple today raised the monthly price of its Apple TV+ streaming service to $12.99 in the U.S., according to 9to5Mac's Benjamin Mayo.

CarPlay Is about to Get One of Apple’s Best Recent iPhone Features

Apple has a major CarPlay update coming in iOS 26, and among the variety of improvements is one of Apple’s best recent iPhone features: Live Activities are coming to CarPlay.

Apple Releases iOS 18.6.2 for iPhone, Here’s What’s New

iPhone users have a new software update to install: iOS 18.6.2 is now available. Here’s what to expect from the latest release.

Apple Shows How iPhone's Action Mode Helps People with Parkinson's

Apple today announced that its Self Service Repair and Genuine Parts Distributor programs are now available in Canada.

iPhone 17 Pro May be a Tougher Sell than Ever before

Apple’s full iPhone 17 lineup is being unveiled in mere weeks, with each new model having its own unique selling points.

iOS 18.6.2 Update Coming Soon for iPhones

Apple's software engineers are testing iOS 18.6.2, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions.

iPhone 18 Could Drop Camera Control Button, Claims Dubious Rumor

This year's upcoming iPhone 17 models could be the last of Apple's smartphones to include a Camera Control button because not enough iPhone owners are using it, claims a questionable new rumor out of China.

New Apple Watch With Touch ID and More Uncovered in Leaked Code

A major hardware upgrade for the Apple Watch lineup is planned for next year, findings in internal Apple code suggest.

iOS 26 and iPadOS 26 Public Beta 4 Now Available

Following iOS 26 and iPadOS 26 beta 7 earlier today, Apple has released the fourth iOS 26 and iPadOS 26 public betas.

iMessage Gets a New Drafts Folder in iOS 26

The iPhone Messages app on iOS 26 gets a bunch of new filtering features, primarily targeted around dealing with spam and junk texts.

iPhone 17e Rumored to Gain New Design, Dynamic Island, and More

Apple's iPhone 17e will gain upgrades including the Dynamic Island and a new design, according to a known Weibo leaker.

No iPhone 18 in 2026, Another Report Claims

Apple is expected to delay the launch of its base iPhone 18 model until spring 2027, marking a major shift in the company's long-established release cycle, according to South Korea's ETNews.

Apple Watch Reportedly Set to Receive 'Significant Redesign' Next Year

At least one new Apple Watch model launching next year will feature a "significant redesign," according to Taiwanese supply chain publication DigiTimes.

iPhone 17 Pro Max Leak Points to Lighter Frame & Bigger Battery

Apple is reportedly planning to switch back to aluminum for its Pro-series frame. The change will replace the titanium used in recent models.