New AirTag 2 Is Coming Very Soon with These Rumored Features

Apple’s biggest event of the year is happening on September 9. New products expected include the iPhone 17 line, AirPods Pro 3, and Apple Watch Ultra 3. But signs point to another highly anticipated product likely making an appearance: Apple’s new AirTag 2 is coming soon.

Apple Can No Longer Call Apple Watch 'Carbon Neutral' in Germany

Apple is no longer allowed to advertise the Apple Watch as a carbon neutral product in Germany, reports Reuters.

Apple Weighs Premium iPad Pro Display Tech for 2028 iPhone Models

Apple may adopt tandem OLED display technology for its iPhone lineup as early as 2028 if panel supplier LG Display has its way, according to a new report from DealSite.co.kr.

Apple Event Logo Hints at Two iPhone 17 Pro Features

Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system.

Report: Apple Discussed Buying Mistral AI and Perplexity

Apple executives have reportedly discussed acquiring Mistral AI and Perplexity, The Information reports.

From iPhone 17 Air to iPhone 20: Apple's Redesign Timeline

Apple is planning to completely change the design of the iPhone over the course of the next three years, leading to a radically different "‌iPhone‌ 20" to celebrate the ‌iPhone‌'s 20th anniversary in 2027.

AirPods Pro 3: Four Key Design Changes Anticipated

Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes.

Apple Event Announced for September 9: 'Awe Dropping'

Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend.

Apple's 'Liquid Silicone' iPhone 17 Case Colors Allegedly Revealed

Apple is designing new "Liquid Silicone" cases for the iPhone 17 Pro and iPhone 17 Pro Max, with images of the alleged case colors shared by leaker "Majin Bu."

Why Apple Isn't Making New AirPods Max Anytime Soon

AirPods Max fans hoping for a second-generation version of Apple's over-ear headphones shouldn't hold their breath, according to Bloomberg's Mark Gurman.

Foldable iPhone Rumored to Feature Four Cameras, Touch ID, and More

Apple's first foldable iPhone will be equipped with four cameras, and Touch ID instead of Face ID, according to Bloomberg's Mark Gurman.

iPhone 17 Pro Coming Soon With These 12 New Features

Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices.

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring.

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman.

HBO Launches New Harry Potter Immersive Environment on Apple Vision Pro

HBO Max has been a strong supporter of Apple Vision Pro from the start, offering a robust native app for visionOS with a Game of Thrones immersive environment.

Apple Announces New Store in India — Download the Special Wallpaper

Apple today announced it will be opening a new retail store at the Phoenix Mall of Asia in Bengaluru, India, on Tuesday, September 2.

New Apple TV 4K Release Date: Here’s When to Expect the Next Model

Apple last updated its Apple TV 4K set-top box in late 2022. So when is the next model coming? The wait won’t be long. Here’s when to expect the new Apple TV 4K to launch.

Apple TV+ Price Increase Announced

Apple today raised the monthly price of its Apple TV+ streaming service to $12.99 in the U.S., according to 9to5Mac's Benjamin Mayo.

CarPlay Is about to Get One of Apple’s Best Recent iPhone Features

Apple has a major CarPlay update coming in iOS 26, and among the variety of improvements is one of Apple’s best recent iPhone features: Live Activities are coming to CarPlay.

Apple Releases iOS 18.6.2 for iPhone, Here’s What’s New

iPhone users have a new software update to install: iOS 18.6.2 is now available. Here’s what to expect from the latest release.

Apple Shows How iPhone's Action Mode Helps People with Parkinson's

Apple today announced that its Self Service Repair and Genuine Parts Distributor programs are now available in Canada.

iPhone 17 Pro May be a Tougher Sell than Ever before

Apple’s full iPhone 17 lineup is being unveiled in mere weeks, with each new model having its own unique selling points.

iOS 18.6.2 Update Coming Soon for iPhones

Apple's software engineers are testing iOS 18.6.2, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions.

iPhone 18 Could Drop Camera Control Button, Claims Dubious Rumor

This year's upcoming iPhone 17 models could be the last of Apple's smartphones to include a Camera Control button because not enough iPhone owners are using it, claims a questionable new rumor out of China.