Here's What Tim Cook Thinks About Apple's Vision Pro After Low Sales

Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched nearly 18 months ago.

Japan Mandates Apple Must Allow Third-party App Stores and Payment Systems

Since 2020, Japan’s Fair Trade Commission has investigated Apple and Google’s dominance in the mobile market. This week, the watchdog published a series of new guidelines that the two companies must comply with, chief among them allowing third-party app stores. Here are the details.

iPhone 17 Pro's Metal Battery Allegedly Revealed [Updated]

A leaker known as Majin Bu today shared images of an alleged battery pack for Apple's upcoming iPhone 17 Air model, which is expected to launch in September.

Apple Hiring for 'Answers' Team Working on 'ChatGPT-Like Search'

Apple is hiring engineers for an "Answers, Knowledge, and Information" team that is working on improving Siri, Spotlight, Safari, and more.

iOS 26 Code Leaks New Home App Feature Integrated with Maps

Apple's Home app hasn't had any new publicized features in iOS 26 yet, but a code leak just revealed a new feature in the works that relies on Apple Maps'new upgrades.

Apple Has Sold 3 billion iPhones Since 2007

Apple CEO Tim Cook shared that the iPhone has hit another milestone during the third fiscal quarter of 2025 — 3 billion sold. Apple Intelligence will be what takes the iPhone to 4 billion.

iPhone 17 Pro Max Rumored to Have 3 Advantages Over iPhone 17 Pro

Apple's highest-end iPhone 17 Pro Max model may have three key advantages over the smaller iPhone 17 Pro model, according to rumors.

Apple CEO Tim Cook: iPhone 16 More Popular Than iPhone 15

Apple today reported its earnings for the third fiscal quarter of 2025, and iPhone sales saw significant growth. ‌iPhone‌ revenue was at $44.6 billion, up 13 percent from $39.2 billion in the year-ago quarter.

iPadOS 18.6 Released to the Public with Bug Fixes

Apple's shipment of iPadOS 18.6 to the public updates the current-gen iPad operating system, with the maintenance release fixing bugs while iPadOS 26 gets tested.

iPhone 17 Models May See $50 Price Hike, Says Jefferies

Apple is expected to implement a $50 price increase across its iPhone 17 lineup when the new models launch in September as a way to offset rising component costs and China tariffs, according to a new investor note by Jefferies analyst Edison Lee.

You Can Now Buy AirTag-Compatible Shoes for Tracking Your Kid

AirTag launched four years ago, and users have found a variety of applications for the product ever since. But now you can add another to the list: Skechers has just launched kids’ shoes with a hidden compartment to stash an AirTag.

Apple Expected to Buy Another Silicon Valley Campus

Apple is set to purchase another campus in Silicon Valley, California, amid almost $1 billion of property purchases this year.

iPhone 17 Pro Could Come in Surprising Orange Color, Dummy Models Suggest

We're just six weeks away from the launch of new iPhone models, and rumors are ramping up as September creeps closer.

Apple Releases New Beta Firmware for AirPods Pro 2 and AirPods 4

Apple today provided beta testers with updated beta firmware for the AirPods Pro 2 and AirPods 4, allowing them to test the new AirPods features in iOS 26, iPadOS 26, and macOS Tahoe. The firmware is only available to developers and public beta testers at the current time, and a device running ‌iOS 26‌, ‌iPadOS 26‌, or macOS 26 is required to install the update. The firmware has a build number of 8A5324b, up from 8A5308b.

iPhone 17 Pro's Rumored 8x Zoom Could Explain Larger Camera Bump

A few days ago, it was rumored that the iPhone 17 Pro models will offer up to 8× optical zoom, and this could explain why the devices are expected to have significantly larger rear camera bumps compared to previous models.

Here’s Everything New for the Messages App in iOS 26

iOS 26 is the next major iPhone update, packing big updates for Apple Wallet, CarPlay, Apple Music, and a variety of new features for the Messages app too. Here’s what’s coming to your iPhone later this year.

These 8 Apple Stores Are Opening or Closing Later This Year

Apple will be permanently closing a retail store in China next month, but it is also in the process of opening several new stores around the world.

Apple Store in Michigan Permanently Closing Next Month

Apple Partridge Creek's final day of business will be Saturday, August 16, with the store set to close for good at 8 p.m. local time that day.

Leaker Reveals an iMac Design Detail That Never Happened

When the iMac moved from Intel processors to Apple silicon in 2021, the desktop computer also received a new colorful, ultra-thin design.

Rumor: iPhone 17 Pro Could Have Three Unexpected Camera Upgrades

We’re probably about six weeks away from Apple announcing the iPhone 17 Pro. Much of what we expect to see has been leaked for months, but a new rumor has surfaced about some unexpected camera upgrades.

Apple Dodges New Dutch Ruling on Dating App Fees (for Now)

As Reuters also reported earlier this week, the EU is set to accept Apple’s latest App Store rules, which would put an end to a back-and-forth that has lasted years.

iOS 26 Adds a Brand New iPhone Ringtone, Listen Here

The iPhone’s default ringtone has become an iconic sound, but in iOS 26 Apple has a brand new ringtone option available as an alternative for users. Here’s what is sounds like.

iOS 26 Public Beta: Top 8 Features You Must Try NOW!

The iOS 26 Public Beta has finally been released! Many Apple fans are eager to know: is the performance better? Has battery life improved? What new features can we expect? In this article, we’ll cover the key updates in just a couple of minutes so you can decide whether to upgrade or wait.

Apple Rolls Out New App Store Age Ratings and Developer Requirements

Apple is notifying developers about automatic changes to the age rating of their apps and games, as it introduces more granular tiers as part of the upcoming expanded family tools. Here’s what that means.