Apple Store Veteran: We're like Car Salesmen Now

Change can bring with it a certain brutality.

Where Does the Apple Watch Go Next?

Iterative updates look like the future for the top smartwatch.

Apple to Launch 'iPhone 11' on Sept. 20, Celebrate with Reopening of Fifth Avenue Store in NYC

Apple tipped to reopen its flagship NYC store when the iPhone 11 goes on sale.

Tile is Already Worried About Getting lost After Apple Announces its item Tracker

Apple is working on a Tile-like tracking device that will allow users to keep tabs on personal belongings with the help of the revamped ‘Find My’ app.

Private Messaging Apps 'Scrambling' to Overhaul Software Following Apple Privacy Changes

Apple in iOS 13 introduced a change that limits data collection practices using VoIP APIs, which has consequences for messaging apps like Facebook Messenger and WhatsApp.

Southwest Airlines Is Giving Privilege to Apple Pay

Southwest Airlines has a convenient new way to securely pay for plane tickets from your iPhone.

Apple Events App for tvOS Updated to Reflect iPhone 11 Launch Event

As always the event will be live-streamed and you can view it on Apple TV.

Apple Music Launches a Public Beta on the Web

This is the first time that Apple Music has been officially offered on the web.

Apple Could Add In-Screen Fingerprint Reader to 2020 iPhone

Apple has been working on in-screen fingerprint readers.

Apple's New Marunouchi Store Opening Saturday, September 7 in Tokyo

Apple’s largest store in Japan opens Saturday in Tokyo.

Apple's First New Low-Cost iPhone Since the iPhone SE Expected to Launch Early Next Year

Apple plans to launch a new-generation "iPhone SE" in the form of a low-cost 4.7-inch iPhone this coming spring, sources in Asia have claimed.

Redditor Turns Busted Macbook Pro into a Clever Mac + Ipad Hybrid

One of the most useful new features in macOS Catalina is something called Sidecar.

Apple Seeds Second Betas of iOS 13.1 and iPadOS 13.1 to Developers

Apple releasing second iOS 13.1 developer beta today.

Why Apple Is Borrowing $7 Billion

With investment-grade bond yields hovering near record lows, it’s tempting even for Apple to see what investors will lend it.

Apple Could Release an Update to the Apple TV

All eyes are on the next iPhone, but Apple could also be working on a new Apple TV.

New Yorkers Losing So Many AirPods in Subway Tracks That MTA is Considering a PSA to Warn Commuters

America's Stormy Affair with Apple AirPods: Love 'Em and Lose 'Em.

Thieves Broke into an Australian Apple Store with a Sledgehammer

They stole $300,000 worth of Apple products - but they may already be worth nothing.

Apple TV+ Drama ‘Bastards’ Scrapped

Apple has reportedly axed one of its upcoming TV shows, according to a new report from The Hollywood Reporter.

Apple Card Found to Contain 90% Titanium and 10% Aluminum

Unsurprisingly, the Apple Card isn't 100% titanium.

Potential Benchmark for iPhone XR Successor Shows 4GB RAM, Moderate Performance Gains

We'll know more with the unveiling of all three of the new iPhones at Apple's media event on September 10.

Apple Relaxes Some App Notarization Requirements

Apple today announced that it is relaxing some notarization requirements for Mac apps.

Pixar Poster Signed by Steve Jobs Sells for $31,250 at Auction

Jobs continues to be an influence at Pixar, prompting the studio to rename its main campus office building in his honor.

Apple Watch Sleep Tracking Revealed: Sleep Quality, Battery Management, More

While asleep, the Apple Watch will track the user’s quality of sleep using its multiple sensors and inputs.

Hints of Apple Augmented Reality Glasses Found in iOS 13 Code

Apple loves AR, but it's surely not expecting us to see the world through iPads all the time.