Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone. The event will take place on September 9 at 10 am, PT. The tagline reads “Surprise and shine,” and the invitation features a glowing Apple logo with a sun shining through.

What to expect from Apple’s September event

Apple is expected to announce three new iPhones:

• iPhone 18 Pro
• iPhone 18 Pro Max
• Apple’s first foldable iPhone, rumored to be called iPhone Ultra

This year, a standard iPhone model isn’t expected to be part of Apple’s fall lineup. Apple is reportedly splitting its annual iPhone launch, with iPhone 18, iPhone 18e, and iPhone Air 2 following in spring 2027.

The iPhone 18 Pro and iPhone 18 Pro Max are expected to retain the same general designs and display sizes as their predecessors. Instead, this year’s upgrades will focus on new display, camera, and connectivity technology.

Rumors point to three main upgrades: a variable-aperture Main camera, a smaller Dynamic Island, and Apple’s C2 cellular modem.

Apple may offer the new Pro phones in four colors: dark cherry, black, silver, and light blue.

Apple’s first foldable display product: iPhone Ultra

The biggest announcement, however, will be Apple’s first foldable iPhone.

Rumored to be called iPhone Ultra, the device is expected to use a book-style design with an outer display measuring between 5.3 and 5.5 inches and an inner display measuring between 7.6 and 7.8 inches.

The foldable iPhone is rumored to feature a titanium frame, an ultra-thin design, and a virtually crease-free display.

It may use Touch ID integrated into the power button instead of Face ID, alongside two front-facing cameras and a dual-camera system on the back.

This will almost certainly be Apple’s most expensive iPhone yet. Most estimates point to a starting price around $1,999, although some reports have suggested configurations could reach $2,500.

Source: 9to5mac