Recently, according to IDC's latest report, the global smart watch market in the third quarter of severe shrinking last quarter shipments of 2.7 million, 5.6 million lower than the same period last year 51.6%. While the Apple watch Apple Watch market share fell from 71% to 41%, sales fell nearly 72% year on year.

Although Apple's watch sales are still ranked first, but the decline has been very obvious. And even Apple is likely to close its shopping center in Paris, opened the Lafayette Apple watch store. For the entire smart watch downtrend, IDC analyst, said it seems smart watches are not suitable for all, because the industry has not yet on the purpose of this watch and the use of clear reasons given.

Apple Watch sales fell on the industry attributed to the issue of timing, that the second generation of Apple Watch smart watch until the end of September this year before market-oriented, and in the third quarter of 2015, the product has been launched. In other words, Apple's second-generation product release is not timely lead to poor sales, which led many consumers are waiting for the upcoming release of a new generation of Apple watches and new versions of Android.

Apple Watch does not allow users to feel the impact of its innovation, as well as the user's ability to grasp the pain points

In essence, Apple Watch released more than a year, its sales decline more due to its product features and software ecosystem itself does not allow users to feel the impact of its innovation and the user's pain points to grasp. At the same time, Apple Watch has long been widely criticized defects: including software is running slow, life is too short, and the lack of mobile networks and GPS functions, allowing users to buy and not buy between wandering, lost many potential users .

Some foreign users said that after buying the Apple Watch software was found slow, once a day there are a lot of inconvenience, then sold the Apple Watch, re-use the battery life longer Pebble smart watches.

On the other hand, with the iPhone, so that it can not always stand as a stand-alone device.

From the positioning point of view, Apple Watch sales decline due to its location in the iPhone's auxiliary equipment, which makes Apple Watch does not become an indispensable product, although it can provide motion tracking, mobile payment and notification alerts and other functions , But none of the Apple Watch already has an attractive feature is not on the iPhone. Also, as IDC analyst said, Apple Watch lack of clear purpose, iPhone or lower price sports bracelet basically has the Apple Watch function, can be said that Apple Watch is lower than user expectations, leading to its inability to form word of mouth caused by Purchase effect.

Source:Vvcat