In 2010, Apple launched the iPad and reinvigorated, what was then, an arguably non-existent tablet market. As sales skyrocketed, even Apple executives were taken aback the iPad’s popularity, with the device quickly becoming the fastest-selling product in consumer electronics history.
A few years later, iPad sales not only began tapering off, but declining substantially. In a relatively short amount of time, the narrative surrounding the iPad shifted from “the iPad is the future of computing” to “how can Apple save the iPad?” As a quick example, Apple last quarter sold 8.92 million iPads, the first time quarterly sales checked in below 9 million units since 2011.
Undeterred, Tim Cook remains confident that there’s a lot of room for the iPad to return to growth. Looking ahead, there are strong rumors that Apple at WWDC this year will unveil a brand new iPad Pro with a 10.5-inch edge-to-edge display packed into a form factor no larger than the current 9.7-inch iPad model.
Earlier today, new images purporting to be cases for the aforementioned 10.5-inch iPad Pro and a new 12.9-inch iPad Pro surfaced online via Benjamin Geskin. The leaked images show a four-speaker design, a lightning port, and interestingly enough, a vertical camera orientation similar to what we’ve seen on various iPhone 8 leaks.
Apple’s iPad line certainly needs a breath of fresh air and it will be interesting to see if the upcoming 10.5-inch iPad Pro model can help turn around slumping sales.
Source: bgr