dWhen Apple first announced the iPhone X in September, its main advertisement for the device included a relatively unknown song by dance music duo Sofi Tukker. Best Friend — which also features Nervo, The Knocks, and Alisa Ueno — became very prominent after the ad was viewed 8 million times in the 24 hours following Apple’s September event.

Good music has always been a staple of Apple’s marketing campaigns, however, and as a result, Apple has become known for its taste in music. Here are some of our favourite songs featured in Apple adverts throughout the years.

iPhone

Inside Your Head - Eberg

The author Eberg is from Iceland, he is good at making electronic music, the song is collected in their 2016 album of Voff Voff.  Apple Hello is the first TV commercial ad, 25 different classic characters pick up the telephone and say Hello. The humor sense corresponds with this song.

iPhone 3G

You，Me and the Bourgeoisie - The Submarines

The Submarines band including Jack Drug and Hazard, both of them are from Boston. The song is released among their Honeysuckle Weeks album after they got married. This ad is created by Apple, which emphasized the App store on iPhone 3G.

iPhone 3GS

Submarine Symphonika - The Submarines

This song is from the same album as we mentioned above.

iPhone 4

Secrets - OneRepublic

The "Secrets" was using to iPhone 4 introduction ad which collected in 2009 Waking Up album from One Republic.

iPhone 4s

Rolling In The Deep - Adele

"Rolling in the deep" is one of the most popular songs on Billboard and Grammy, recorded by British singer Adele for her second studio album, 21.  Apple used the instrumental of the song in iPhone 4S marketing video.

iPhone 5

Red - Rob Simonsen

Rob Simonsen is probably the best simplistic music writer of our generation. His compositions usually only consist of 3-4 chords but the way he combines the octaves and timing are what make it so harmonic and pleasant, it's amazing how this one piece (also indicates to iPhone 5 ad) has so many different meanings to so many different people.

iPhone 5c

Rill Rill - Sleigh Bells

"Rill Rill " is one of the songs in Treats, a debut studio album by American noise pop duo Sleigh Bells, released in 2010. Look, here is one piece of the lyrics: You’re all alone friend? Pick up the phone then. Rill rill call them up. Tell them about the new trends. Just like the ad for iPhone 5c.

iPhone 5s

Ooh La La - Goldfrapp

"Ooh La La" is a song performed by English group Goldfrapp. The song was written and produced by Alison Goldfrapp and Will Gregory for the duo's third album Supernature (2005). In 2013, the song was used for Apple's iPhone 5s ad "Metal Mastered"

iPhone 6

Walk Walk -Yael Naim

This commercial was released in July 2016 in the United States. Under the title of “Apple iPhone: Shot on iPhone.

iPhone 6s

Gooey - Glass Animals

Glass Animals are an English indie rock band from Oxford consisting of members Dave Bayley (lead vocals, guitar), Drew MacFarlane (guitar, keys, backing vocals), Edmund Irwin-Singer (bass, keys, backing vocals), and Joe Seaward (drums).  The song was used in Apple's "Shot on iPhone by Linda H." advertisement in 2014.

iPhone 7

Walk - Kwabs

"Walk" is the debut single of British singer Kwabs. The song was released on 26 September 2014 on Atlantic Records in the UK, becoming a minor hit. However, the song became hugely popular in Germany, reaching number one in January 2015. In Austria and Switzerland, the song reached the top five positions. The ad introduced the water-resistance feature of iPhone 7.

iPhone 8

Area - Magnus The Magnus

Magnus Lidehäll is a Swedish award-winning producer, composer and songwriter. In 2017, their songs “Area” and “Keep on Lovin' " were featured in the iPhone 8 and iPhone X reveals respectively.

iPhone X

Keep On Lovin' - Magnus The Magnus

Meet iPhone X ad introducing Face ID and A11 Bionic, the most powerful and smartest chip ever in a smartphone. Radically new cameras with Portrait Lighting. Wireless charging, animojis and augmented reality.