Animojis are one of the more buzzed-about features of iPhone X. The phone’s TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations that you can send as texts within the Messages app.

Apple is pushing the feature (four new Animojis are coming to iOS 11.3 this spring) in a fun Grammys campaign. Two 60-second spots feature an alien Animoji and a dog Animoji singing songs that are nominated for music’s top award:”Stir Fry” by rap trio Migos, and “Redbone” by Childish Gambino.

Source: adweek