Apple’s limited edition iPhone 7 and iPhone 7 Plus handsets have gone on sale – in a brand new shade of red. They were announced alongside a new 9.7-inch iPad earlier this week, and a proportion of every sale will be donated to PROJECT(RED), the anti-AIDS charity Apple has worked alongside for over a decade. What’s the difference between this and the normal iPhone 7?

The new finish is the only difference between a standard iPhone 7 or iPhone 7 Plus and the limited edition red models. They still run the familiar iOS 10 software, they’ve got the same camera set-ups and retain the same 4.7-inch and 5.5-inch sizing format. The most notable difference is the silver Apple logo – it’s not colour-matched to the aluminium body colour like its standard 7/7 Plus counterparts.

Apple choosing to launch a new iPhone shade is a relatively big deal – they tend to limit the introduction of a new shade to once a year, if that. 2013 saw the introduction of ‘champagne gold’ with the iPhone 5s, 2015 was the year rose gold made a splash, and last year’s iPhones were a matt and shiny jet black respectively.

Apple is also quite conservative with its colour choices – the gold, rose gold, silver and space grey standard shades are tastefully muted. The red models represent the first time the company has used such a bold shade, and is a significant departure from the 5c’s peppy pastels.

The plastic antenna bands are colour matched to the aluminium body, as are the volume buttons, silencer and power button. All of these remain in their normal positions; on the left and right hand sides and top edge.

The inside of the lightning charging point and the outer ring of the Touch ID home button are also silver, as are the tiny screws either side of the port. The inside of the silencer is also white, instead of the iPhone’s usual orange….

If red tickles your fancy, the new models are available to buy from Friday 24 March. There is no 32GB model available in either sizing, so prices start at £699 for the 128GB red iPhone 7, and rise to £919 for the 256GB iPhone 7 Plus.

Source: inews