NEWS

Apple on track to hit $1 trillion in total revenue from iOS

01/12/2017

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Last year, some analysts made the unlikely claim that Alphabet or Amazon might beat Apple to be the first trillion-dollar company. Asymco’s Horace Dediu, however, is out today with a new report predicting that Apple will cross the $1 trillion mark this year in terms of revenue generated by iOS, pushing it closer to a $1 trillion market cap.


First and foremast, Dediu says that the iPhone will have sold at least 1.2 billion units in its first 10 years, making it the “most successful product of all-time” and spawning other categories like iPad, iPod touch, Apple TV, and Apple Watch.


In its first 10 years, the iPhone will have sold at least 1.2 billion units, making it the most successful product of all time. The iPhone also enabled the iOS empire which includes the iPod touch, the iPad, the Apple Watch and Apple TV whose combined total unit sales will reach 1.75 billion units over 10 years. This total is likely to top 2 billion units by the end of 2018.


Apple on track to hit $1 trillion in total revenue from iOS


Dediu explains that, if current predictions hold true, revenue from iOS product sales will hit $980 billion around the middle of this year. Hardware, however, isn’t the only revenue stream to hit Apple’s bank account from iOS. In addition to hardware sales, Apple has also brought in more than $100 billion in terms of sales from its services sector, including things like apps, subscriptions, and media.  Thus, Apple will cross the $1 trillion mark this year.


Another notable statistic from Dediu’s research is that there are an estimated 17.5 trillion iPhone sessions per year, with 48 billion per day. This is assuming that there are 600 million active devices, each unlocked an average of 80 times per day.


Dediu also notes of some Apple qualities that make the company stand the test of time against every “iPhone killer” that comes along. Dediu explains that it’s the Apple ecosystem that keeps people locked in, as well as the many capabilities of the iPhone and its reputation as being the premium smartphone choice.


The achievement comes in the same year as the 10th anniversary of the iPhone and the company will also most certainly use the $1 trillion statistic to its advantage in marketing and keynotes.


Source: 9to5mac

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