NEWS

Samsung Awkwardly Pits Note 9 Against iPhone X Performance in new ‘Ingenius’ Ads

08/15/2018

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Samsung Awkwardly Pits Note 9 Against iPhone X Performance in new ‘Ingenius’ Ads


After debuting its newest smartphone, the Galaxy Note 9 yesterday alongside a fresh Apple Watch competitor and more, Samsung is out with two new ads in its “Ingenius” campaign. However, in an awkward twist, one of the ads pokes fun at iPhone X “power” after Apple’s 2017 release was just shown to outperform the new Note 9.


Samsung released two new ads to try and hype its new 6.4-inch Galaxy Note 9. Titled, “Power” and “Pen,” the first ad shows an Apple employee arguing with a customer about what “power” on a smartphone really means. “Pen” attempts to poke fun at the fact that Apple Pencil is only made to work on iPad.


The “Power” ad starts with a customer saying “because the Galaxy Note 9 is really powerful man.” Ironically, we learned yesterday that Samsung’s latest flagship smartphone was outperformed by the iPhone X in several benchmarks. The ad then pivots and tries to paint the picture that facial recognition features on iPhone X and the Note 9 are equal.



Since the updated S-Pen that comes with the Note 9 got some new features like the ability to act as a selfie remote and more, Samsung took the opportunity to pick on the Apple Pencil. The “Pen” ad features the same goofy Apple employee who doesn’t have an answer for a customer who wants to use a stylus with an iPhone.



Here are the ads Samsung mocked Apple:


Source: 9to5mac

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