NEWS

Apple Products 'Change the World' Aren't Priced Just 'For the Rich'

09/12/2017

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Apple has ranked third on Fortune's annual list of companies that "change the world" based on the social impact of their core businesses, and CEO Tim Cook sat down for a related interview with executive editor Adam Lashinsky. 


Cook agreed that Apple has changed the world, primarily through its products, which simply enable people to accomplish more.


He added that Apple has also changed the world through environmentalism, education, and advocacy for human rights, privacy, and philanthropy. 

When asked why Apple doesn't run a charitable foundation, Cook said having a "separate thing" with a separate board of directors "wouldn't be Apple."


Apple Products 'Change the World'  Aren't Priced Just 'For the Rich'


Cook mentioned Apple's free Swift Playgrounds curriculum as an example of how its products enable people to learn and create.


Those people who learn to code may eventually become developers. Cook reiterated that the App Store economy supports millions of jobs. 

Cook later disagreed with Lashinsky's opinion that Apple's business strategy is to "make premium-priced, high-margin, high-end products."


Cook also hinted that Apple has "much more" to accomplish in the health-related area, and hinted at future products or services to come.


Source: macrumors

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