The Apple CEO manages to get the iPad and FaceTime into an ad for Auburn University.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives. So that's what he does in his office. CEOs are fond of saying they live and breathe the products their companies make. Many, indeed, just can't resist peddling them at every opportunity.

Here, then, is Apple CEO Tim Cook appearing in an ad for his alma mater, Auburn University. You'd think he might have taken this opportunity to speak seriously to the camera about what a wonderful place the Alabama-located college is. He might have offered gratitude for everything Auburn had taught him.

Instead, here he is holding an iPad and performing the War Eagle Auburn fight-song gesture with the other. 

This involves swirling your arm around and around, as if you're about to lasso an elephant, while simultaneously chanting "War." 

Source: cnet