After debuting its newest smartphone, the Galaxy Note 9 yesterday alongside a fresh Apple Watch competitor and more, Samsung is out with two new ads in its “Ingenius” campaign. However, in an awkward twist, one of the ads pokes fun at iPhone X “power” after Apple’s 2017 release was just shown to outperform the new Note 9.
Samsung released two new ads to try and hype its new 6.4-inch Galaxy Note 9. Titled, “Power” and “Pen,” the first ad shows an Apple employee arguing with a customer about what “power” on a smartphone really means. “Pen” attempts to poke fun at the fact that Apple Pencil is only made to work on iPad.
The “Power” ad starts with a customer saying “because the Galaxy Note 9 is really powerful man.” Ironically, we learned yesterday that Samsung’s latest flagship smartphone was outperformed by the iPhone X in several benchmarks. The ad then pivots and tries to paint the picture that facial recognition features on iPhone X and the Note 9 are equal.
Since the updated S-Pen that comes with the Note 9 got some new features like the ability to act as a selfie remote and more, Samsung took the opportunity to pick on the Apple Pencil. The “Pen” ad features the same goofy Apple employee who doesn’t have an answer for a customer who wants to use a stylus with an iPhone.
Here are the ads Samsung mocked Apple:
Latest Samsung Ads Mock the iPhone X Notch, Lack of Split-screen Multitasking & SD Card
Samsung’s Latest Ad Makes Fun of iPhone X’s Slower LTE Speeds, Genius Bar
New Samsung Ad is All about Mocking Apple's iPhone Throttling Mess
Source: 9to5mac