An app that is topping the charts in the App Store, gets more attention. That takes in most cases only briefly.

Developers stabbing a lot of time and money in order to get their app number 1 in the lists of the App Store. It provides more visibility in the app store, but often not for long. Research analyst Sensor Tower shows that apps quickly away bags. All apps over the past year at number one arrived in the US App Store, dropped 74 percent within one month out of the top 25. Only eight percent of those apps was still in the top list after three months.

In 2015 there were 22 apps in the US App Store for the first time at number one stood in the top list. There were nine more in 2016. In total the past two years were thus 53 apps for the first time to be on the top position. In the chart below to see how fast it sank in the list. Findability thus also reduced.

All apps that made it to the number 1 position remained at least two days in the top 25. 68 percent held a week or longer, and a quarter were left standing in a month or longer. Only six of the 53 apps were found in the top 25 after two months after they had won the first position. A majority (92 percent) fell further away than the twenty-fifth place after three months.

The apps longest remained in TOP25 after they claimed the No. 1 position, were Color Switch (138 days), Bitmoji (231 days) and Snapchat (354 days).