Disney Taps AR Content For 'Star Wars Force Friday' Toy Rollout

3507

2017-08-25

Posted by 3uTools

Heading into Labor Day weekend, Disney's (NYSE:DIS) "Force Friday" will leverage augmented reality in the worldwide merchandise promotion tied to its holiday release of Star Wars: The Last Jedi.

Retailers around the world will open at midnight Sept. 1 with new toys and merchandise from the blockbuster franchise.

Disney Taps AR Content For 'Star Wars Force Friday' Toy Rollout

Displays in more than 20,000 retail locations across 30 countries (including Wal-Mart, Target, Best Buy and Apple stores) will start featuring AR content that can be tapped with smartphones beginning early in the morning of Sept. 1.

Characters from the movies will "come to life" and be overlaid on surroundings, allowing users to take pictures with them. That will include the reveal of a new character. The content will be accessible throughout that weekend.

Source: seeekingalpha

If You Invested $1,000 in Apple 10 years ago, Here’s How Much You’d Have Now Apple Pay Using Touch ID Is Targeted in New Patent Lawsuit New 2017 Apple iMacs Still Won't Support Target Display, Feature May Be Dead Disney Is the Only Major Hollywood Studio Not Backing Apple's Plan to Sell 4K Films at $20 Apple Updates 'Clips' Video App With Disney Characters, New Graphics Overlays Israeli Security Firm Claims Spyware Tool Can Harvest iCloud Data in Targeted iPhone Attack Apple is Looking for People Who Want to Work From Home Bob Iger: If Steve Jobs Were Alive, We Would Likely Have Combined Apple and Disney