Adobe today released its annual report on Black Friday and Cyber Monday that includes a bunch of interesting details, including the fact that iPads and AirPods were some of the best selling gadgets.
Cyber Monday this year seems to have been a success, coming in as the largest online sales day in history and bringing in more than $6.59 billion in sales.
When it comes to what products were best-selling, iPads and AirPods were on the list along with Samsung tablets, Google’s Chromecast and Sony’s Playstation VR. The biggest discounts were for toys, TVs and computers.
Year over year, Cyber Monday saw a significant increase in overall sales.
It actually managed to increase 16.8% from Cyber Monday in 2016: Black Friday took in $5.03 billion while Thanksgiving Day brought in $2.87 billion. That nets to $14.49 billion in sales through the holiday weekend.
Adobe’s statistics, using their Sensei and Analytics platforms, was able to analyze their data from over one trillion visit to 4,500 different real sites and included over 55 million SKUs.
Source: idownload