Apple has shared a new video on its YouTube channel that highlights album covers from a range of popular artists including Sia, FKA Twigs, Fleetwood Mac, Drake, Kesha and more.

This 38 second video has been designed to promote Apple Music and features clips that depict album art overlaid on the streaming service’s logo, along with images of the artists.

Since it was released in June 2015, Apple Music has been growing steadily in popularity and as of September this year, it had more than 30 million paid subscribers. It’s biggest competitor, Spotify, currently has 60 million paid subscribers.

The streaming service has attempted to increase interest with the release of a wide range of exclusive album releases, original content including Carpool Karaoke and Planet of the Apps and a number of documentaries.

Source: applemagazine