Not content with patenting the marvellous invention of a paper bag, Apple decided that ordinary pizza boxes simply weren’t up to the job in its white and shiny world. Behold the circular, Apple-approved pizza box to end all pizza boxes.

Published in 2012 – with one box apparently signed as a mark of respect on the death of the Apple founder, Steve Jobs – the patent says that the new and improved circular pizza receptacle’s invention is credited to Apple’s head of food services, Francesco Longoni. It was intended for use in the company’s Caffè Macs and the new Apple Park cafe.

The patent describes a “container that is structurally stable enough for containing an item in a variety of applications and is also environmentally friendly”. It has holes in the top to allow moisture to escape, apparently to keep pizzas from getting soggy so workers could take them back to their pods.

The concentric rings, the patent says, support the base of the pizza while providing an air gap between it and the base of the box. The lid clips into the bottom, and the side wall integrity keeps the whole thing from getting crushed under the weight of hungry eyes as you trundle back to your desk.

How silly will Domino’s and other pizzerias look, continuing to use basic square boxes that have barely changed since the second world war, when moulded fibre revolutions like this are available in the world? What’s next on the list of Apple packaging greatness? Kebab boxes are pretty heinous.

Source: theguardian