Apple iPhone XR Dominated Smartphone Market in 2019, Study Finds
Apple's iPhone XR dominated the global smartphone market in 2019, according to new data from Omdia, with shipments of the year-old, followed closely by the current iPhone 11 that started shipping in September.
According to statistics compiled in Omdia's Smartphone Model Market Tracker report, Apple shipped 46.3 million iPhone XR units across 2019, besting the recently released iPhone 11. The company's latest "affordable" iPhone saw 37.3 million units ship since a debut in September, Omdia said.
Samsung followed Apple by taking third through fifth place with the Galaxy A10, Galaxy A50 and Galaxy A20, which enjoyed respective shipments of 30.3 million, 24.2 million and 19.2 million units. Apple's high-end iPhone 11 Pro Max eked out 17.6 million shipments in the last quarter of 2019 to take sixth place, slightly ahead of 17.4 million units shipped notched by iPhone 8. The iPhone 11 Pro sat in ninth place with 15.5 million units shipped, according to Omdia.
"Apple has consistently owned the first and second positions in the global smartphone model shipment ranking, with the company maintaining this dominant position for more than five years running," said Jusy Hong, smartphone research and analysis director at Omdia. "By limiting the number of models it offers compared to its top competitors, Apple has been able to concentrate its sales on a few smartphones that have broad appeal, like the iPhone XR."
The analytics firm notes overall iPhone shipments declined for the second time in as many years, dipping 4.6 percent in 2019. That figure is an improvement over 2018, however, which suffered a 5.1-percent year-over-year decline.
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