Brikk is bringing a variety of luxury gold Apple Watch Series 4 options to market for this holiday season. Lux Watch 4 will be available in a variety of materials, and the company has detailed its three gold collections with prices going into the millions.

Brikk says Lux Watch 4 has been a long time coming and includes a new design:

The Lux Watch 4 is the birth of 5 years of research and development. A brand new shape featuring the 151-degree beveled edge is the highlight of the fully customized Apple Watch 40 – 44 MM.

Lux Watch 4 Classic featuring 18K gold comes in yellow, rose or white gold and includes an alligator strap which starts at $29,000. Going up from there, Lux Watch 4 Classic with an 18K gold beveled module bracelet runs $59,000.

The Lux Watch 4 Deluxe comes with two rows of emeralds or diamonds and runs between $44,000-$74,000.

The top tier is the Lux Watch 4 Omni which sees the wearable “fully encrusted with emerald, baguette or square-step cut diamonds” and runs from $69,000-$229,000.

However, customers who want the most unique watch can opt for gems like red emeralds along with 12 grades of diamonds that will push the total price into the “millions range.”

Brikk says it is currently only taking orders from existing customers which will arrive in time for the holidays. It will be releasing more collections over the coming months, including a ceramic variant.

Seven collections including versions made of titanium, carbon, ceramic and 18K gold will be released over the next few months starting in November 2018.

Source: 9to5mac