Apple Will Price New iPhones to Start at $600, $800 and $900
Ming-Chi Kuo is back. The world’s most acclaimed
Having moved from KGI to TF International Securities earlier this year, Kuo was expected to step away from Apple reports. But in a major scoop, the analyst reveals Apple will perform a massive U-turn this year slashing prices of its new iPhones by as much as $300.
Breaking this down, Kuo states prices for the second gen iPhone X, enlarged iPhone X Plus and exciting ‘budget iPhone X’ will start from as low as $800, $900 and $600 respectively. Given prices for the first generation iPhone X started at $1,000 last year, and Apple is also bundling an essential $100 extra with all its new iPhones this year, that’s a total saving of over $300 including tax.
Kuo does note these prices could be as much as $100 more, but it’s interesting to see the drive downwards after more conservative estimates in April.
What has motivated Apple’s big price cuts? Kuo lists three factors:
"Firstly, he says internally Apple has expressed “concern over the negative impact of a higher price in a mature smartphone market on selling momentum” after the iPhone X failed to spark a widely expected sales supercycle, despite celebrating the range’s 10th anniversary with a radical new design."
- KGI: Preorders For iPhone X May Surpass 50 Million Units KGI: Apple to ship >25 million AirPods in 2018, Double 2017 Sales Ming-Chi Kuo May Lessen Focus on Apple Following Reported Departure From KGI Securities Supply-chain Sources Corroborate KGI Report of Face ID in All Three 2018 iPhones iPad Pro upgrade will likely gain Face ID from iPhone X KGI: Apple to Offer two OLED iPhones with Updated Stainless Steel Frames Next Year KGI: Apple to Launch Cheaper MacBook Air in 2Q 2018 KGI: Apple Is Launching Three iPhones Next Year