NEWS
Apple Asked Suppliers to Slow Down iPhone X Production
3894
2017-09-27
Posted by 3uTools

The iPhone X isn’t even available for sale, and Apple is reportedly worried about future sales. Apparently, iPhone X component suppliers ware already told to slow down delivery.


Apple instructed suppliers to withhold some of the component shipments prepared for the iPhone X production.


That’s certainly a puzzling rumor, considering that just a few days ago a different report said iPhone X production might start even later than expected, which could further constrain iPhone X availability.


Some suppliers are shipping parts and components that amount to up to 40% of the original orders. Others do not even meet the 40% requirement due to lower yields, and they need to step up production in spite of the request to slow down.


Apple Asked Suppliers to Slow Down iPhone X Production


The report notes that Apple adopted a similar approach for the iPhone 7 last year. Initial shipments only reached 60% of the original order, with Apple pulling in the remaining 40% of orders one to two months later.


Apple is apparently waiting to see how the iPhone X does during preorders, and how well the iPhone 8 phones sell before ramping up iPhone X production.


Supply chain stories don’t get the full picture, or at least that’s something Apple often likes to remind us. But it’s certainly puzzling to hear Apple is being cautious about a product that’s already eating into iPhone 8 sales.


The iPhone X is supposed to start selling on October 27th online and November 3rd in stores.


Source: bgr

Related Articles
South Korea Hits Apple Modem Supplier Qualcomm With $854M Fine Four Apple Suppliers Get Dragged into Qualcomm conflict Apple Supplier Japan Display Raising $900 Million to Mass Produce OLED Panels iPhone X Twice More Expensive in Production Than the iPhone 4s Wireless Charging Company Energous Partners With Apple Supplier Dialog Apple 'Slow Down' Your Old iPhone to Make You Upgrade? Japan Display Considers New Capital to Adapt to Apple's Oled Shift iPhone X Production May Face Further Delay