Apple's Latest iPad Pro ads Focus on Notetaking, Decluttering Desks
Apple on Friday released yet another two videos in its ongoing ad campaign for the iPad Pro, using Twitter posts as a springboard to sell different features of the tablet.
The first of the ads, "Take better notes," claims that the iPad Pro and the Apple Pencil have "revolutionized the way we take notes," mainly using the example of someone annotating images in an anatomy class. Apple also points out that some apps can record lecture audio as a backup.
The second spot, "Need less stuff," claims that an iPad can replace a "scanner, pad of paper, and laptop" for people worried about having too many things on their desk.
As with earlier ads, both of the videos are only 15 seconds long, and meant for social media rather than TV. Apple is reportedly shifting some marketing focus away from TV in favor of digital media.
The company is thought be less than a month away from announcing new iPad models, making the timing of the current campaign odd. Three new iPads may be revealed, including a 10.5-inch tablet, an updated 12.9-inch model, and a "budget" 9.7-inch option.
- You Can Now Buy The iPad Pro 9.7 For Under $500 At Some Retailers Incredible Poster of Wolverine Logan Painted on iPad Pro Towers Over Times Square What Is The Difference Between 9.7-inch iPad Pro and iPad Air 2? Ming-Chi Kuo Says Apple Likely to Unveil 10.5" iPad Pro and Touchscreen Siri Smart Speaker at WWDC Why Apple Inc.'s Next iPad Pro Won't Be Delayed Due to Chip Yields Apple Printed Out Giant Tweets for its New iPad Pro Ad Campaign Watch iPad Pro Artist Bring NBA stars to Life Using Apple Pencil iPad Pro 2 Concept Image Shows Off 4K Display, Dual Camera