Apple today unveiled its four-day shopping event that kicks off on Black Friday. The company is offering gift cards of up to $150 when you buy select products, including iPhone, Apple Watch, iPad and Mac.

The event runs through Monday, November 30, but it excludes some of Apple’s newest products — such as iPhone 12 and the new iPad Air.

You can almost always find bigger discounts and better deals on Apple products when you shop with third-party retailers like B&H and Best Buy on Black Friday. So we always recommend looking elsewhere first.

But if you really want to shop with Apple, or you really want an Apple gift card specifically, you’ll be pleased to know Cupertino is again holding its own Black Friday promotion, too.